The Probability of Winning (PWIN)

Probability of win (Pwin) helps you track and monitor how likely you are to win an opportunity. In business development metrics, it is important to calculate an accurate Pwin so you can plan capture and proposal efforts accordingly.

In this video, Brad Douglas, Executive Vice President of Shipley’s Global Operations and APMP Fellow, describes common errors companies make when tracking Pwin. He also highlights key win factors that contribute to an accurate Pwin to help you “go win the next one.”