POWeRful Proposal Writing - OnDemand
A new online, on-demand course to guide learners through a proven process for writing winning proposals. This process works for bids to commercial, non-profit, or federal customers. You'll be able to apply these principles, skills, and techniques as you plan, write, and submit proposals.
Some of the benefits of this on-demand version of our seminal proposal writing workshop include:
- Comprehensive, on-demand modules addressing all aspects of proposal writing
- Engaged and interactive learning
- Exercises and quizzes to promote learning and retention
- Applies toward Shipley Certification
Workshop Details
Pricing To Win
This 2-day workshop teaches skills for business development, marketing, capture management, pricing, and finance personnel, including:
- Understanding customers’ acquisition budgets, including sources and uses
- Understanding customer assessments of bidders’ proposed prices/Price-capability trade-offs
- Reviewing competitors’ probable solutions and likely pricing strategies and tactics
- Iteratively adapting your company's solution, price, and capture strategy to improve win probability
- Influencing customers to prefer your company's own solution and price over competitors’ prior to release of an RFP
- Guiding proposal pricing efforts to ensure the offer places your organization in a position to compete and ultimately win
- Securing the award after proposal submittal by refining and executing pricing strategies
Participants actively engage in hands-on exercises based on a real-world competitive opportunity. This fast-paced workshop builds skills and expands knowledge in this critical aspect of winning business.
Winning in the Cost Volume
Learn skills related to planning and writing sections in any portion of a proposal. Practice a proven process for planning content and layout of winning proposal sections. You will also learn how to ensure your section will score highly during evaluation through a government evaluation.
You will learn to:
- Plan content using a storyboard to be compliant and implement approved proposal strategies
- Incorporate effective graphics and captions to better communicate messages
- Mockup section layout
- Organize content to be persuasive, write the planned proposal section, and examine the section draft for effectiveness
- Collaborate and coordinate with other team members writing different sections of the proposal
Managing Federal Proposals
Learn essential skills for managing a full proposal or volume in the U.S. federal market space. Develop detailed understating of federal proposal evaluation processes and their impact on proposal planning management.
You will learn to:
- Assess your own proposals like a government evaluation team
- Convert action-based capture strategies into message-based proposal strategies or win themes
- Assign requirements to appropriate authors for coverage in the proposal
- Prepare for and conduct an effective kickoff meeting, including providing clear instructions to authors
- Lead high-performing proposal teams on fast-paced schedules
Writing Federal Proposals
Learn skills related to planning and writing sections in any portion of a proposal. Practice a proven process for planning content and layout of winning proposal sections. You will also learn how to ensure your section will score highly during evaluation through a government evaluation.
You will learn to:
- Plan content using a storyboard to be compliant and implement approved proposal strategies
- Incorporate effective graphics and captions to better communicate messages
- Mockup section layout
- Organize content to be persuasive, write the planned proposal section, and examine the section draft for effectiveness
- Collaborate and coordinate with other team members writing different sections of the proposal
Capturing Business
Learn to improve your competitive position before your customer releases a request for proposal. By learning how to select and pursue the most winnable opportunities, you can lower business development costs and increase revenue.
Working with a team representing one of several contractors, you’ll cover topics including:
- Analyzing and building knowledge about potential business opportunities
- Understanding competitors and their likely approaches
- Developing strategically sound solutions to the customer’s needs
- Influencing customers to prefer your solution over competitors’
Managing Proposals
Learn essential skills for managing a full proposal or volume in the U.S. federal market space. Develop detailed understating of federal proposal evaluation processes and their impact on proposal planning management.
You will learn to:
- Assess your own proposals like a government evaluation team
- Convert action-based capture strategies into message-based proposal strategies or win themes
- Assign requirements to appropriate authors for coverage in the proposal
- Prepare for and conduct an effective kickoff meeting, including providing clear instructions to authors
- Lead high-performing proposal teams on fast-paced schedules
Writing Proposals
Learn skills related to planning and writing sections in any portion of a proposal. Practice a proven process for planning content and layout of winning proposal sections. You will also learn how to ensure your section will score highly during evaluation through a government evaluation.
You will learn to:
- Plan content using a storyboard to be compliant and implement approved proposal strategies
- Incorporate effective graphics and captions to better communicate messages
- Mockup section layout
- Organize content to be persuasive, write the planned proposal section, and examine the section draft for effectiveness
- Collaborate and coordinate with other team members writing different sections of the proposal
Course Description
Using a case study scenario, you will:
- Learn the responsibilities of an effective proposal writer
- Learn to develop a customer-focused, compliant, and responsive final proposal
- Apply tools and techniques for drafting customer-focused content
- Learn characteristics of effective proposals
- Understand how an evaluator thinks to draft compelling proposal sections
OnDemand Advantages
- Learn at your own pace
- Revisit prior modules, as needed
- Practice key principles with case study exercises
- Test understanding with quizzes and a final exam
- Work toward Shipley Business Winning Certification
- Earn APMP CEUs and PMP PDU units
Featured Modules
This on-demand course consists modules of various lengths to complete on your own timeline, for up to a year from your registration date. To help you understand the practical application of writing principles, you will work on a case study and applying tools and techniques.
- Overview of Proposal Development
- Introduction to POWeR—understand how this process works for you
- Planning the Proposal
- Characteristics of Effective Proposals
- Organizing Proposal Section for Easy Evaluation
- Writing with Customer Focus
- Executive Summaries
- Examining and Revising Proposal Content
- Improving Readability
Completion Criteria
- Active participation and completion are required to receive a certificate
- Submission of all quizzes and exercises
- A minimum score of 80% on the final exam
What you'll learn
Benefits of Shipley OnDemand
With no fixed schedule and ample time to go back and review topics as needed, our on-demand course offers you an effective use of your time and training investment. In addition, our OnDemand— Micro Course provides:
- Reinforcement of key concepts, principles, and best practices contained in Shipley training
- Access to Shipley’s best practice guidebooks for ongoing reference and guidance
- Convenient log-in to learning sites wherever you have web access
Who Should Attend?
- Proposal Managers
- Proposal Writers
- Proposal Contributors
- Proposal Coordinators
- Capture Managers
- Opportunity Managers
- Subject Matter Experts
- Project Managers Involved in Proposal Writing
Topics covered
Certification
This course qualifies as a core course for the Shipley Certification, counts as 8 CEUs toward maintaining APMP certification, and qualifies as 8 hours/units towards the PMP PDU requirements. A certificate of training completion is issued upon successful completion of the course.
Below are the credits earned for this course and remaining credits needed to complete Shipley Certification.
- Earned: 2 Core Learning Units for Proposal Writing
- Remaining: 4 Core Learning Units for Capture Management and Proposal Management; 4 Elective Learning Units
Cancellation Policy
Change Policy: If you cannot attend a workshop for which you have registered, you may transfer to another workshop of equal value, or you may substitute attendees from your company without penalty.
Cancellation Policy: If you cancel your registration, a $75 processing fee will be charged on all cancellations made up to 14 days in advance of the workshop start date. For cancellations made 14 days or less prior to the start of a workshop, a Cancellation Fee of $400 will be charged. If you do not attend a workshop and do not advise us, the full price of registration will be charged. Shipley Associates may cancel a workshop if enrollment is not sufficient and will coordinate your attendance in another workshop.
Discounts
If you register 30 days prior to the start of this workshop, enter EARLYBIRD at checkout to receive $100 off your registration fee!
Active duty military, veterans, and those with certifications from the Project Management Institute (PMI) or Association of Proposal Management Professionals (APMP) are eligible for an additional discount. Please contact mprice@shipleywins.com for details and discount code.
Workshop Length
Workshop Material
- All course materials are accessible and downloadable through the ShipleyOnline Learning Management System
- Each module is based on best practices and topics in the Shipley Proposal Guide. An electronic copy of this guide is provided with the course materials
- All tools and templates associated with proposal writing are downloadable for your use in the course and on future projects
Module Length
Cost
Course Subscription
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Training Solutions Tailored to Your Needs: We offer comprehensive training programs on any topics in business development, capture management, proposal management and/or proposal writing. Our solutions are customized to align perfectly with your organization's specific business model, processes, and goals. To ensure optimal results, we conduct complimentary needs assessments for all our corporate clients before designing your training program.
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Training Duration Adapts to Your Schedule: Whether you need a focused, short workshop or an in-depth, multi-day program, we can tailor the duration of our training to fit your schedule and desired learning outcomes.
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