Capture managers do a lot of work before an RFP date is even thought about. Why? To better position their company to win the contract. When an archer is aiming at a stationary target, they must also do a lot of work before taking the shot...

A young man is determined to marry. Believing he would be a great catch, he prepares a PowerPoint briefing highlighting all he has to offer a wife. His very polished slide deck includes a lot of great photographs of himself, a detailed history of his childhood, education, and athletic awards. He includes his financial status, a picture of his apartment, and a list of his favorite foods, restaurants, and movies. The slide deck expands as he thinks of ever more things a potential bride would like to know about him.