Leaner RFPs. Mission-focused evaluation. Compressed timelines. The federal acquisition environment is shifting faster than most BD teams are adapting. If your capture strategy looks the same as it did two years ago, you're already behind.

Your competitors aren't waiting for the RFP to validate their strategy. They're running Pre-RFP Pink Teams now—testing discriminators, stress-testing win themes, finding gaps while there's still time to fix them. Why aren't you?

Proposal heroics aren't a strategy. Industry leaders run Pink Team reviews before the RFP drops—validating win themes, stress-testing compliance, and turning capture intelligence into draft content. The payoff: 20-30% fewer rewrite hours and smoother reviews when the clock starts.

‍

Capture managers do a lot of work before an RFP date is even thought about. Why? To better position their company to win the contract. When an archer is aiming at a stationary target, they must also do a lot of work before taking the shot...

A young man is determined to marry. Believing he would be a great catch, he prepares a PowerPoint briefing highlighting all he has to offer a wife. His very polished slide deck includes a lot of great photographs of himself, a detailed history of his childhood, education, and athletic awards. He includes his financial status, a picture of his apartment, and a list of his favorite foods, restaurants, and movies. The slide deck expands as he thinks of ever more things a potential bride would like to know about him.